PATRICK'S AUTHORED DIGITAL TRANSFORMATION RESEARCH

Is Your Brand Getting Lost in the Online Shuffle?

In the scramble for sales on Amazon and other major online sites, many marketers are losing control over their brand messaging.

MITSloan Management Review

Growth Opportunities for Brands During the COVID-19 Crisis

Small and midtier brands have unique opportunities to provide value in the new consumer environment.

MITSloan Management Review

As Stores Reopen, Which Customers Are Most Likely to Return?

New research reveals how consumer preferences have changed and how retailers can adapt.

MITSloan Management Review

Industry 4.0: Rise of Global Micro-Influencers

People are more willing to trust the opinions of those they know and respect.

Forbes